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Вопрос от Anthony добавлен
27-01 12:16
I'd like to send this parcel to http://beegbeeg.in.net/probhup probhup Increased margins was a HUGE part in the decision to bring out the 5C.В Very smart move.В Last year the 5 was selling great but the 4/4S combined were capturing almost 45% of the iPhone sales.В That hurt margins big time because both are still very expensive to make.В With the 5C Apple is able to offer a 'new' phone and protect its margins.В If Apple kept their same strategy (using 1 and 2 year old phones) the $100 cheaper 5 would kill their margins big time.В The 5 would be about the same cost to produce but would sell at $100 less.В I think the main lesson Apple learned last year is that many people are willing to buy a 1 year old phone that looks similar as the flagship (4S) but with lower specs for $100 cheaper.В Now the mid-tier phone looks very different from the flagship.В This will cause more people to pay the extra $100.В Very smart by Apple.
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